PUSU was founded in 2016 with respect to the Finnish freeride culture and the unique conditions that nature has to offer. The central idea has been to promote, support and preserve the freeride culture for current and future generations. The essence of freeride skiing is strongly bound to the sense of freedom, breaking boundaries, challenging fears and implementing personal expression – but above all, it’s about the community. The Finnish Freeride Culture hoodie is a tribute to the Finnish freeride community, which includes both newcomers and veterans who share their love and appreciation for the sport with us.

Long live freedom, adventure and endless possibilities!